After 15 years in the stair rod industry, Hussein Zoroufy (left), former vice president of Zoroufy Stair Rods, has formed his own company: Zorrods, Stair Rods for Every Step. With new investments in manufacturing and distribution, Zorrods provides a complete selection of finishes, finials and stair rod lengths in a refreshingly simple way.

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Hussein Zoroufy is a big name in a very small world.

Here's how small: His business is headquartered in an all-but-anonymous gray building in a suburban Madison industrial park. The firm has 13 employees. And it is apparently one of the country's largest - perhaps the largest - suppliers in its field. When you deal in a niche like stair rods, a little goes a long way.

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